Sanele Cele / Creative Director / Est. 2006

Streetwear
TEMPracha
Culture

TEMPRACHA is a Durban-born fashion and culture practice building texture-driven menswear, runway statements, custom retail experiences, and brand stories for people who move differently.

Menswear Runway Brand Design Retail Installations
TEMPRACHA embroidered denim jacket photographed from the back
Portfolio, rebuilt. Real TEMPRACHA work, sharper profile, clearer body of work, and a contact-ready finish.

Profile Snapshot

Built from a point of view.

The portfolio is structured around what clients and collaborators need to understand quickly: origin, creative lane, credibility, and the kinds of projects TEMPRACHA can carry.

2006 Brand founded with a youth-culture lens
DBN Street culture roots with national reach
MIL International showroom ambition
4X Fashion, art, retail, and strategy

Selected Work

Portfolio with bite.

SA Fashion Week runway look in navy jacket and white trousers SA Fashion Week runway lineup with ochre coat look SA Fashion Week runway look in white technical jacket SA Fashion Week runway ochre coat close look SA Fashion Week runway navy jacket and white trouser look SA Fashion Week runway denim jacket look SA Fashion Week runway black outfit with yellow band detail SA Fashion Week runway black velvet jacket look SA Fashion Week runway tan coat front look SA Fashion Week runway denim jacket and light jeans look
Runway Collection Direction

SA Fashion Week Energy

Collection storytelling for a menswear language built on texture, structure, and street authority.

Free-Dome custom denim jacket concept board
Urban Style Editorial

Maverick Uniforms

A profile-led visual system for the edge between everyday wear and performance identity.

Lee Custom Series portrait in embroidered denim shirt Lee Custom Series full look in denim overalls and crochet bucket hat Lee Custom Series multiple-pose denim overalls editorial Lee Custom Series full look with Lee graphic Lee Custom Series seated portrait in black denim jacket Lee Custom Series two-person portrait in denim Lee Custom Series close-up with crochet hat and denim embroidery Lee Custom Series embroidered denim rose detail Lee Custom Series black denim jacket back with TEMPRACHA artwork Lee Custom Series close-up embroidered denim logo detail Lee Custom Series denim cutout artwork detail
Custom Denim Collaboration

Lee Custom Series

Garment customization and campaign-ready styling for denim with a local culture pulse.

BET and TEMPRACHA branded merch and product board
Brand Merch Culture

BET x TEMPRACHA

Merch concepts shaped to feel collectible, wearable, and plugged into youth media.

Markhams custom bar retail installation and display materials
Retail Installation

Markhams Custom Bar

A retail touchpoint designed for customization, conversion, and in-store brand theatre.

Black Coffee cream T-shirt concept for The O2 London with live orchestra Black Coffee black hoodie with yellow sleeve branding and portrait graphic Green Black Coffee hoodie with illustrated back graphic Yellow Black Coffee T-shirt concept with back graphic Black Coffee black T-shirt concept with front and back views Black Coffee crossbody bag concept on a yellow background
Merch Live Culture

BLACK COFFEE THE O2 LONDON LIVE MERCH

Product concepts, garment mockups, and accessory details gathered into one live-merch capsule.

Custom Denim Collaboration

LEE CUSTOM SERIES

Studio campaign imagery, garment details, and motion from the TEMPRACHA x Lee custom denim collaboration.

Portrait wearing Lee custom denim shirt with embroidered detail
Full body Lee custom dungaree look with striped shirt and crochet hat
Three-frame Lee custom denim movement study
Lee custom denim campaign graphic with logo and denim horse artwork
Seated portrait wearing black custom Lee denim jacket
Two-person Lee custom denim studio portrait
Close portrait in Lee denim shirt and crochet hat
Close-up of rose embroidery on custom Lee denim
Back view of black custom Lee denim jacket with TEMPRACHA artwork
Close-up of Lee denim patch embroidery with rose and lettering
Close-up of Lee dungaree textile and paisley embroidery

Brand Position

Weather changes. Culture moves.

TEMPRACHA sits at the intersection of weather, street culture, and fashion strategy. The portfolio reframes the brand as a creative practice: ready for collaborations, showrooms, campaign work, retail environments, and collection-led storytelling.

Creative Direction Menswear Design Campaign Styling Brand Strategy Retail Concepts Custom Garments
TEMPRACHA product packaging and branded leather goods

Creative Arc

A portfolio that remembers the road.

The timeline turns profile notes into a clean narrative, giving the page a stronger sense of progression.

Foundation

TEMPRACHA begins as a youth-driven streetwear idea with roots in Durban culture.

Renaissance

A refreshed design language sharpens the brand around texture, identity, and movement.

Afro Futurism

Collection and collaboration work expands the voice into wider cultural terrain.

Forecast

The brand leans into its name: fashion as a reading of climate, mood, and momentum.

History & Accolades

Receipts from the road.

Campaigns, public-facing creative direction, brand boards, and collaboration sheets that show the TEMPRACHA story beyond garments.

Durban Fashion Fair brand design and strategy accolade board
TEMPRACHA history and collaboration portfolio board
Starbucks collaboration and concept development board
Collaboration logo board with sponsors and partner marks

Build the next drop.

For portfolio inquiries, collaborations, showroom opportunities, or custom retail concepts.

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